Course curriculum

  • 1

    Introduction

    • Welcome!

  • 2

    Chapter One: Establishing Your Presence.

    • Lesson One: Social Media Audit.

    • Lesson Two: Create Your Aesthetic.

    • Lesson Three: Establish Your Voice.

  • 3

    Chapter Two: Developing Your Market Strategy.

    • Lesson One: Build A Customer Persona.

    • Lesson Two: Set Specific Goals.

    • Lesson Three: Tracking Your Progress.

  • 4

    Chapter Three: Building Your Digital Presence.

    • Lesson One: Create a Website.

    • Lesson Two: Create a Press Kit

    • Lesson Three: Expand Your Presence.